VALENTINE'S DAY IN THE NORDIC COUNTRIES

A Celebration of Love and Friendship

Valentine’s Day in the Nordic countries is celebrated in a more subtle and personal way compared to many other parts of the world.

While not a traditional Scandinavian holiday, globalization and commercial influence have made it increasingly popular. The tradition emerged a few decades ago but only gained real traction in the 1990s. One reason for its growing appeal could be its timing—February is often a dull and dark month in Scandinavia, so a small celebration offers a welcome distraction from the winter blues.

Unlike many cultures that focus primarily on romantic love, Finland, known for its reserved nature, has a unique take on the holiday. In Finland, February 14th is called Ystävänpäivä, which translates to Friend's Day—or, more accurately, Friendship Day. This celebration is inclusive, with friends, family, neighbors, colleagues, and, of course, sweethearts exchanging cards, small gifts, flowers, and chocolates as tokens of appreciation.

Sweden also celebrates Valentine’s Day on February 14th, calling it Alla Hjärtans Dag—All Hearts’ Day. Similar to Finland, expressions of affection are not limited to romantic partners but extend to children, friends, and even teachers. It is truly a day to appreciate and cherish loved ones.

Denmark and Norway refer to the holiday as Valentinsdag, a direct translation of Valentine’s Day. In Norway, experiences take precedence over material gifts, with couples often opting for outdoor adventures in the beautiful Norwegian landscape. Denmark, on the other hand, has a charming tradition where admirers send gaekkebrev—playful anonymous love letters—to those they secretly admire. Couples may also exchange pressed white flowers known as snowdrops.

Iceland does not traditionally celebrate Valentine’s Day, though its popularity has grown in recent years. Instead, Icelanders observe two special days of love: Bóndadagur in January, honoring men, and Konudagur in February, celebrating women. This may be why Valentine’s Day remains a more understated occasion in Iceland, but couples still exchange small gifts, enjoy romantic dinners, or explore Icelandic nature together.

Regardless of how you choose to celebrate, here are some thoughtful gift ideas from HARMONY to show appreciation for your loved ones.

HARMONY VALENTINE’S GIFT IDEAS

Chocolates: A Sweet Classic

Chocolate is arguably the most popular Valentine’s Day gift worldwide. Did you know that HARMONY carries some special Scandinavian delicacies? We have plenty of sweet options to make your Valentine’s Day extra special!

  • Fazer Blue, Finland’s most beloved chocolate since 1922, is a national treasure made with fresh milk. Its iconic blue wrapper and golden Karl Fazer signature symbolize quality.
  • Lakrids by Bülow, the Danish chocolate-covered liquorice, has won over many of our customers.
  • Schöttinger, a Swedish brand we recently introduced, offers a delightful selection of premium treats.

                              

Flowers: A Timeless Gesture

Flowers are one of the most cherished Valentine’s Day gifts in the Nordic countries. For a lasting impression, consider our beautiful artificial peonies—timeless and elegant.

                               

Personal and Thoughtful Gifts

Nordic traditions emphasize meaningful, more personal gifts over extravagant ones. How about something like...

  • A handwritten love letter or poem? Browse our stationery selection for elegant notecards.
  • A picture frame with a special photo to capture cherished memories?
  • Locally made 3D wall maps to commemorate special places.

                               

Books: A Gift of Low-Stress Comfort

In the Nordic countries, where reading culture thrives, books are a popular and meaningful Valentine’s gift. At HARMONY, we offer a curated selection, including books on happiness and the cozy hygge lifestyle—because if anyone knows about happiness, it’s the Nordic nations!

                                   

Gifts of Warmth and Coziness

Given the cold February weather, cozy gifts are always appreciated:

  • Soft sweater and scarf from the Finnish brand By Pia’s.
  • Luxurious candles from Danish Ester & Erik or BC-based Everlasting Candles.
  • Cozy throws to snuggle up in.
  • Conversation games for memorable evenings with friends and family.

                          

                            

At HARMONY, we’re here to help you find the perfect gift to bring joy—not just on Valentine’s Day, but for any occasion! Happy Valentine's Day - Spread Love!

- Hannele

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